Thrift Bank strengthens digital banking services for Cebu teachers and SMEs

CITY OF CEBU – Teachers and small and medium entrepreneurs (SMEs) in Cebu have become the main sectors benefiting from the continued quest for a savings bank to create digital financial services.

City Savings Bank, Inc. (CitySavings) continues to support educators and SMEs with their simple and convenient digital banking systems amid the 2019 coronavirus disease (Covid-19) pandemic through its digital products and channels relevant.

Lorenzo Ocampo, president and CEO of City Savings, said in a statement Thursday that the bank launched the rollout of its own Visa debit card as a safer and more convenient channel for transactions last year. online.

To date, more than 75,000 of the bank’s customers have switched to the new Visa debit card, as all savings account holders are expected to be fully redeemed by October 2021.

Paula Ruelan, Assistant Vice President for Reputation and Brand Management, this official CitySavings chatbot, ‘Talk to Maria’, is like a 24/7 salesperson giving new customers a quick way and easy to apply for a loan online from the comfort of their own home and can provide information on product and service applications, bank notices, as well as ATMs and branches.

The bank, she said, also recognizes the huge demand for motorcycle loans needed for socially remote, convenient and affordable transportation, as it recently launched its 0% interest payment product for education. and frontline physicians which allows them to benefit from beloved motorcycle pre-units payable in 12, 18 and 24 months.

Meanwhile, in response to the Department of Education’s (DepEd) stakeholder call for support, the bank has pivoted most of its corporate social responsibility (CSR) programs to help educators transition to mixed teaching and learning modalities.

To date, over 200,000 educators have benefited from these intensive online training programs.

Ruelan said the bank is currently providing tools and courses to improve the online teaching skills of educators through Project Agile: Learning Series for Teachers and HEROES 2021 (Help Educators Rise to Online Education SY 2020-2021) in partnership with Thames International School, EduRescue Philippines and Akadasia Singapore.

One of its core programs, said Ruelan, is the “Peraparasyon Project” which helps strengthen the bank’s advocacy on financial literacy with educators and non-teaching staff across the country.

The program highlights the simple steps of saving, building an investment, and managing debt as keys to hands-on wealth management.

The bank also partnered with MentalHealthPH and launched the #BetterMe project, a mental wellness program for frontline people in education, aimed at helping teachers develop self-care strategies and provide resources. practices to take better care of their mental well-being despite the challenges. they are facing the new normal, she added. (ANP)

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